3 notes &
The State Department has made a smart decision to stop producing new content on America.gov and instead focus on its social media efforts.
The Hill’s Hillicon Valley blog reports:
The manpower once devoted to the site, provided through the State Department’s Bureau of International Information Programs (IIP), is being redirected towards the department’s “social media assets” … IIP Deputy Assistant Secretary Duncan MacInnes called it shift to a “more proactive” web engagement strategy.
Although MacInnes said the department’s official site of record, State.gov would still serve as a resource, a “static website” like America.gov is no longer the best way to promote understanding of policy.
It’s no coincidence then that we spotted State’s new Tumblr on April 7, shortly after the public announcement. Also looks like the America.gov Twitter account is still actively sharing links.
